Survey

Cheap Tricks: Bing Survey Shows People Favor DIY This Halloween

"It’s looking like a do-it-yourself (DIY) kind of Halloween this year, based on findings from a recent Bing-commissioned survey of Americans. According to the survey, nearly 40 percent of respondents indicated they are abandoning store-bought outfits for a DIY costume, with 43 percent of survey respondents believing that purchasing a Halloween costume you’ll wear for one night is too expensive (nearly a fourfold increase over last year’s 12 percent).

Survey: Negative online reviews change 80 pct of shoppers' minds

"Market analysis firm Cone Inc. has released its 2011 Cone Online Influence Trend Tracker, and survey data suggests the influence of the Internet and online reviews on consumers’ purchase decisions is stronger than ever. Cone found that 89 percent of consumers said they found online sources of product and service reviews to be trustworthy, and fully 80 percent of consumers have changed their minds about a purchase based only on negative information they found online. That last figure is up from 67 percent in 2010.

90% of companies say they've been hacked: Survey

"If it sometimes appears that just about every company is getting hacked these days, that's because they are.

In a recent survey (download PDF) of 583 U.S companies conducted by Ponemon Research on behalf of Juniper Networks, 90% of the respondents said their organizations' computers had been breached at least once by hackers over the past 12 months.

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