If you didn’t know that Windows 7 was released yesterday, I’m glad to see that you have finally awakened from that coma. The Microsoft marketing machine has been in full gear leading up to the launch date, and the internet was abuzz with all sorts of news surrounding launch events. The Japanese chain of Burger King’s decided to get in on the action as well. The Windows 7 Whopper burger is stacked with 7 beef patties and a sprinkling of vegetation, and puts any other burger offering to shame, towering over them at 5” tall. The heart stopping delight costs 777 yen, which is about R65. A rather contradictory product tie-in, considering that Windows 7 is supposed to be less bloated, and this burger will no doubt induce the meat sweats. Of course, as with all Microsoft related products, one should read the fine print. The burger is only sold at 777 yen to the first 30 customers. After that, it goes for R120. No prizes for guessing how long the promo burger will be available, but suffice to say, you better get to Japan within the next 6 days if you want to wrap your chops around this Whopper.
Microsoft today launched a promotion that discounts Windows 7 upgrades as much as 58% when customers also buy a new Windows 7 PC. The deal, which was available Thursday from the likes of Amazon.com and Staples, applies when consumers purchase a new computer equipped with Windows 7 Home Premium, Professional or Ultimate.
Staples, for instance, will sell a copy of Windows 7 Home Premium Upgrade for $49.99, a 58% savings compared to the $119.99 list price, when buyers also purchase a new Windows 7 PC. Amazon, on the other hand, dropped the price of Home Premium Upgrade to $59.95, a savings of $60, or 50%. Under the promotion, Amazon also cut the price of Professional Upgrade to $115.99, an $85 savings (42% off) and Ultimate Upgrade to $139.99, an $80 savings (36% off) when customers ordered a new Windows 7 notebook or desktop at the same time.
SINGAPORE--Businesses will be compelled to upgrade to Windows 7 because of the void left in the Windows operating system market by predecessor Vista, according to a Microsoft executive.
Andrew Pickup, Microsoft's Asia-Pacific general manager of marketing and business operations, admitted in an interview with ZDNet Asia Thursday that the lack of Vista deployments, coupled with the end of mainstream XP support in April this year, has left the market with "unsated demand" for the next version of Windows.
Steve Ballmer unveils Windows 7 live from New York City on Oct. 22, 8 a.m. PDT/11:00 a.m. EDT
How well do popular Linux distributions such as Ubuntu, Fedora and OpenSUSE stack up against Microsoft's new desktop flagship, Windows 7? eWEEK Labs identified 10 features new in Windows 7 and put them head-to-head with popular Linux distros to see how the platforms compete. Labs Analysts Jason Brooks and Andrew Garcia found that Version 7 makes big strides on the Windows front with its new features, but that Linux is competitive by most counts...
Microsoft will put Windows 7 on store shelves and computer makers will have systems ready to sell with Vista's successor on Oct. 22, the company confirmed today.
Microsoft will also offer discounted or free upgrades to Windows 7 to users who buy PCs in the months leading up to the operating system's launch in a program dubbed "Windows Upgrade Option," a company spokeswoman said Tuesday. Although the name is new, the program had been reported as early as January, when a usually-reliable Web site leaked information about the deal, including its July 1 kick-off.
Some lucky Brits received their pre-ordered copy of Windows 7 earlier today -- several days before it goes on sale -- proving that there is at least one good thing to result from postal strikes.
One excited CNET UK reader -- Tom Brown, from Hertfordshire -- dropped us a line earlier this evening to express his delight that he had come home to a package from PC World. It was his copy of Windows 7 Home Premium, which he pre-ordered a couple of months ago.
Microsoft on Monday apologized for the length of time it is taking to restore missing data to T-Mobile Sidekicks. The company said it expects to begin restoring data this week, but added that bringing back all data will take longer than that.
In a note on its Web site, Microsoft said that the reason for the delay is that the company wants to make sure that it doesn't risk messing up data as it restores information to users' phones.
With the Windows 7 launch looming, Microsoft (NSDQ:MSFT) is sponsoring Fox's upcoming "Family Guy" comedy special in an apparent bid to market Windows 7 to viewers in a way that's unconventional and creative.
The astonishingly irreverent Family Guy show often pokes fun at Microsoft, and Bill Gates and the Zune have been targets in the past. But while Family Guy's raucous content might seem a bit outside of Microsoft's typical marketing purview, Microsoft seems to think that the right kind of edgily-crafted Windows 7-related marketing content will resonate with the show's audience.
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