The concept - Design:
The concept of Fractal Design is to provide products with an extraordinary design level, without compromising the important factors of quality, functionality and pricing. The computer of today has come to play a central role in most people’s home, creating a demand for appealing design of the computer itself and its accessories.
Our main product areas are computer enclosures, power supplies, cooling, and Media Center-products, such as Home Theatre-enclosures, keyboards and remote controls.
Designed and engineered in Sweden:
All Fractal Design products have been thoroughly designed, tested and specified in our Swedish head quarter. The well known ideas of scandinavian design can be found through all of our products; a minimalistic but yet striking design - less is more.
Visions and goals:
Our vision is to have a constant, healthy growth together with our partners worldwide. Our goal is to be widely recognized for our designed products and to have them available in all major market regions within EU and US. We should be a good alternative to the already established retail brands of today. It's of great importance for us that our partners understand the values of Fractal Design, therefore we are putting great effort into choosing the right partners from the start. We will work actively to maintain sales territories and profitable business for our partners.
The way to reach our goals:
In the competitive market of today, it's not enough to just provide excellent products. Regular and well planned marketing activities in close cooperation with the channel and the available media, are keypoints to succeed. We are well experienced in marketing brands in the IT business, and we will use this to create efficient marketing tools – to gain a bigger market share and good earning possibilities for our channel.
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