Should tech companies target gays?

Should tech companies target gays?
 

 
 
 
 

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Anonymous

Coming from business school, I can see that Google is clearly targeting gays with advertising the "It Gets Better Campaign," and now selling their laptops with Lady Gaga as their figure head. But it really makes sense to target this demographic for Google. It's really a market that hasn't really been tapped. The gay population represents 6-10% of the population; has a mean annual income that is $10,000 more than the national mean annual income; and consists of a large number of different professionals. Should they target this market? Probably.

Anonymous

Heck no! Why should they be targeted at all? What makes them so damn special that they need to be targeted from these companies. Other then their sexual preference they are like everyone else.
If they are going to target these groups why not target others as well? How about all companies should target single dads with 3 children, or better yet, single straight men with orange hair. My point is, its silly. They arent anything special that they need to be targeted at all!

massau
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i would say making something like a pink iphone or so wouldn't harm because women would also like it but i would like to see ads that really focuses on them they should stay discrete.

madpaulie
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Yeah i think it's fine, my only concern is that it put labels on people and categorise them and this can cause problems

Anonymous

I'm ambivalent when it comes to this issue. I am a strong advocate of the "It Get's Better" campaign, in fact I participated in a video and got to meet Dan Savage and his crew when they did the taping/editing. But when you add corporate interests to the equation, things start to get dicey... and I start to feel conflicted. The way I see it, it boils down to motivation. Did Google intend to further a just social cause. or did they creatively use the cause for profit and product branding? I'm sure that a Google PR rep would claim the first possibility, however I'm not quick to agree. I find it hard to believe that Google would launch a campaign of this size and scope without the intent to profit from it. It could therefore be construed that Google is using the "It Get's Better" Campaign for PR, branding, marketing, and profits. So, in a way, Google is profiting from the tragic suicides of gay teens, while simultaneously trying to prevent them. This, obviously, is unsettling to nefarious depending on how you look at it.

Nuk3d
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My idea of a "tech" company, is like a cell or computer maker, and in that regard no they shouldn't, the only difference between those people is sex preference and what they like in technology, so they shouldn't bring that into their decisions.

Anonymous

There is nothing wrong with trying to prevent suicide and cyber bullying, but my concern is projecting that in association with a single demographic will deter the actually message of anti-cyber bullying. People get cyber bullied all the time for whatever reason whether it be gay, race, gender or just plain different. It doesn't just happen to the gay community and there are a larger number of suicides than homicides.

There should be laws against cyber bullying, an Asian girl had camera installed to this one gay college student and streamed it. Consequence he committed suicide and conclusion she got away with it. Rodney has been cyber bullied countless times for his reputation. I've been bullied both on and offline, it happens. Don't just build awareness for a single demographic do it for the whole world. Your making just gays aware that they are target to being bullied and stay positive? But nothing is being directed at people who bully, except for that one Japanese Star Trek guy.

Anonymous

This was a really interesting poll. I'm subscribed to you on youtube and always watch your poll videos, but this is the first time that I've gone to your website to vote or comment.

At first I thought you were asking if they should specifically target gays in designing products (ie making a product specifically for a gay user) but this question is interesting as well. Thank you for sharing that video. I hadn't seen it for and I enjoyed it a lot. I was surprised that there were so many people opposed to it. I figured everyone would be in favor of such ads, but I was proved wrong.

zer0cool
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I disagree with the idea of highlighting the gay community in only "positive" light. It doesn't matter who you are, there are both positive and negative things associated with each person's lifestyle. I think I would strongly dislike it if people were constantly tip-toeing around who I am and not really seeing me for me.

EDIT: BTW, I saw nothing wrong with that ad. What goes on YouTube is in many ways the property of Google and all they're doing is highlighting the "it gets better" campaign (a very old campaign, I might add) that got it's start and main audience on there.

Anonymous

Here's what I think.
The ad itself could be a positive thing. It helps the gay comunity understand that there is light at the end of the road.
Using that ad to market a product? Worst idea ever. Why? Because the main objective should be to treat everyone equally, not use them as a marketing tool. It's like using black people to promote basketball or asians to promote noodles. It can become stereotypical.
Instead of showing the Chrome logo at the end they could've said something like Google is here to help or make things better. I'm just saying.
Bottom line is we all need to start looking at each other as individuals and not colors or objects.
I hope I helped shed some light on this.
Peace

Anonymous

Rodney, your reviews are great but I think these Polls are pointless. Instead of doing poll videos you could be reviewing more products, which is why I visit the site. Even if tech companies targeted gays that would not help me decide on what to buy when builiding a computer. I'm sure others would agree. I'd love to see some new video card reviews, could you review the AMD HD 6990?

3dGameMan
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As much as I appreciate your concern I guess you have no idea how long it takes me to produce most of my video reviews :/ It takes me hours and hours to produce each video review. Some take the better part of the day. Fact is, these Poll Videos are quick for me to do and they are popular. So there ;)

Rodney Reynolds,
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cosmoknight74
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I was wondering how long it took you to produce them. Takes me the same amount of time. And these poll videos are great, short and to the point. Keep them up. Where do you get your poll ideas from? Just reading stuff on the web? And no I'm not about to do poll videos, well not now anyway...

Anonymous

A commercial about a OS and about gays. Pretty stupid IMO. Why? Because tech has noting at all to do with these so called "gay" people, or straight people. Do gay people use pc's differently? The commercial in part was completely pointless. Am not discussing the "it gets better" shit or anti bullying crap, thats another discussion, rather, just saying that that had no place in the commercial. But hey, google did get the attention, which is probably what they want!!!

Pedro Arvelos
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How should tech companies target the gay comunity?

By selling pink or rainbow colored gadgets?

Is there a gay motherboard on the market that i dont know about?

I honestly dont get how can they target the 24 hour party people with tech goodies by saying that "this is for gays" like someone decided to build something specialy for gays...

My honest belief is that tech gadgets are like d.i.l.d.o.s... One size fits all.

Anonymous

I love you videos, i didn't need to use my brain to think about that :D.

Prophet4NO1
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I don't really think it matters. All products are marketed at a demographic based on the magazine the add is in or the time of day and channel a commercial is on. If a company does it in a bad or disrespectful way peoples opinion of the company will fall. Nothing wrong with targeted adds. Leave it to the people being targeted to decide to get behind a product or company.

Anonymous

There should be a "don't care" option.

Latoywri
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They Gayphobia Thing is getting stupid in this country....they will target and expose Technology like Porn expose men. Generally companies dont care how they get the money...as long as the strategy works...well...i take that back..as long as its LEGAL and it works

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NicolineDK
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Yes definatlly - It´s every Company right to target any speciffic group, they find potential customer.
That been said.
It would be downright a disaster (read company suicide) to do it without finess and a positive twist.

A few years back IKEA made an gay commercial, wich some found offensive, but I think it was the non gay people that were offendet.

NIKE targets a specific group of people and so does most of the music industry - And in great deal the hardware companys allso target specific groups ... Apple targeting the younger generation, and hitech lovers.

- So yes it´s OK to target the gay, non gays, tech hippis, computer geeks, sports freaks, home owners, HI-FI lovers and so on ...
And get one thing straight, the companys will not make a commercial that would offend a specific group.

Its a free market, and commercials can make or break a company.

My 2 cents on the subject.

Kind Regards
NicolineDK
Denmark (EU)

Anonymous

They can target other groups of people (Like gays or whatever) Just keep the commercial about the product don't make it a "We should all be gay" commercial, just a normal commercial directed to that particular group of people.

Anonymous

I don't think it should really matter if a person is gay or not their is no point in trying to target a specific group if they like tech then they will go for it weather their gay or not should not make a difference

Karma-Foxlink
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I am all for people bringing the GOOD out in other people- there is just to much negativity nowadays, and I'm glad that Google had the guts to do what they have done. I have a few gay friends, and they deserve the same treatment that everyone else has. Just because of your sexual orientation doesn't give others the right to treat you inhumanely.

=^_^=
-Fox

Anonymous

Well obviously there is a considerable market share in the homosexual and homosexual rights community, and that's cool and reasonable if you thin that these particular groups consist mainly of young people familiar with the newest technologies, media e.t.c, but I think they went too far...
Bioware for example, in their recent games Mass Effect and Dragonage there are FAR too many homosexual or bisexual characters making the game somewhat annoying at times... I don't have a problem with gay characters don't get me wrong, but I thought it was unrealistic encountering so many of said characters :P

Anonymous

What happened to bullying in General... people get bullied for thing more petty than being "confused", like not being part of the "in crowd" in school.

Tivon
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I'm not sure it would matter if the person is gay or not, but I guess if the tech in question here is specific to the service like a gay dating service then I can understand.

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Biker Bry
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Disclaimer:

I believe in equality for all... BOTH sides of the "double" edged sword though. All though "PC" drives us to be more aware and sensitive, it also causes us to get OVER sensitive and starts to dictate our actions to an unreasonable level. ie. I have some Mexican friends... They HATE PC, and love to joke and laugh about Mexicans (as well as white people)... if anyone heard us all together, they would think we are the most racist people in the country. We are friends, we can laugh at our ethnicity and are "hardened" enough to take a cheap shot every once in awhile. There is NOTHING racist about any of us and we are all VERY good friends.

That being said...
Bullying has NOTHING to do with someones sexuality, race, gender, color, size, shape, religious views or political affiliations. It has EVERYTHING to do with force and dominance, think of it as psychological rape. The offender's object is to inflict mental harm and rob the victim of any sense of self worth. The pay off for the perp is a feeling of dominance and superiority.

I think Google is Fd' in the head for trying to make bullying about being Gay. Many people are bullied, gay people do not need to try and claim some sort of unique right to anti-bullying efforts.

Dominus
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I've answered maybe, but now that I'm thinking of it again, no, they shouldn't. By creating a program that is for a "special" group of people is like pointing them out and saying they are different. They are not different, they are computer users as all of us and by creating a program especially for this purpose is like trying to show to the world that you are doing something great. No you don't, they are pc users no matter the sex prefferances, so develop your product and stop worying about gays, they are doing fine.

Anonymous

*pukes*

JR19
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There aren't any gay people. There's only people that happen to be gay.

Anonymous

I want a gay gaming case which has a knife/suicide kit built in just in case in a lanparty.

Anonymous

The google chrome commercial seems positive in concept, I'd say let them have a shot.

I still have a general dislike for social conservatives.

CommodoreDelights64
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I say Maybe, as long as it's done in good taste, and we know what product there trying to sell us, and not an artsyfarty commercial for example where a guy is dancing around a horse, when there really trying to sell us a car lol!

Anonymous

Well to be honest I dont put people into groups, I think rather than creating things for "groups" we should just create something for all, after all who really cares if someones gay, straght etc, ive known many gay people who I didnt know were gay until they told me, dont beleive everything the media sais.

companies targeting "groups" in my opinion just makes them more of a group rather than a part of society, take a look at the whole goth thing, companies hitched onto that, now theyve become an individual race in some peoples eyes.

Anonymous

Sure, if it's beneficial to their marketing campaign then fine. The only thing they should stay away from is ridiculing people.

Anonymous

Should car companies? Should telecommunication companies? Should travel agencies? Should alcohol producers? Should cigarette producers? They all target an audience, they don't specifically specify that audience and they should not have to. An advert should be target at all groups who 'qualify' to purchase said product.

Johny-47
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As long as it's not offensive or 'stereotyping' in a bad way then sure, companies target every other 'comunity' group so why not.

"Maximum, Game".

Anonymous

I originally wrote a long post but the darn captcha failed and it's all wasted >:/

Simple: We are all wonderful creations and are human beings and the fact that we are so different from each other in SO many ways is great otherwise the world would be a boring place!
1. I think the ad in question is super - it is positive and serves a very good purpose in highlighting an area that needs work i.e. letting isolated/vulnerable/young people who are 'different' whether it be gay/preferences etc... know that they are not alone :-)
I am straight for the record and have one major gripe!
If we are all to live in harmony, alienating ourselves from one group or another is NOT positive or beneficial and I KNOW if we had 'Straight Pride' marches, the gay community/rights would be furious at the people organising/marching to say 'We're straight and proud of it' so why do the gay community do these things as the march may as well say 'We are gay and different to you and so you should treat us differently' - there should be 'Unity Protests/marches' for people to say 'We are human beings and revel in our diversity and sexuality be it gay or straight and also in our tolerance of things that are different or that we don't fully understand/agree with in our own lives!'

Nuff said, Peace & Goodwill!

Paul ;¬)

Anonymous

Oh please, stop writing all the BS.

Humans are the worst creatures on earth. They're capable of alot of worst things you can imagine, cope with selfish, greed...etc They do the most damage.

How do you think wars started?

If you tell them to accept gay and soon enough the gay population is grown big enough that they will discriminate among themselves based on whatever characteristic : black, asian, jew... ie . the asian gays dont play with the black gay.

Its just the human nature. Stop being hypocrite

d3uS2029
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The gay population will not grow by choice... So if it decides to grow then it will. You cant stop it.

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Anonymous

Not entirely true, gay isnt just a biologically difference by birth. Ppl do turn gay by influence and living environment.

Its a psychological affect.

Anonymous

I am perfectly okay with this. I think companies advertising "minority" groups in a positive light will bring awareness to any community, be it African American, Native American, Indian, Asian, or even LGBT-related. I see nothing wrong with Google's new commercial, and it does exactly what it was set out to be, plus, its a very tactical subconscious pitch for Chrome. I like my Firefox though <3

Anonymous

Not sure......There is certainly nothing wrong with being a homosexual. But im not sure targeting a specific minority would be a very lucrative option.

Anonymous

As long as they're being targeted with harassment campaigns, depicting them as subhuman, as illegitimate to exist, simply because of their choice of bedroom habits, it needs to be done. These people need support from all directions to stop the hate campaigns going on. Hopefully this'll inspire other large corporations as well. As Google is one of the larger and more influential companies in teh world, it might even be a start of a wave which will effectively remove the anti-gay-groups from the public and political scenes alltogether. Here's to hoping!

Chris2005
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Being gay isn't a choice, who you go to bed with is... there's a difference...

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markop2003
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Why does that matter?

menzie91
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I don't think there's anything wrong with this kind of advertising but I'm not sure i see the point of it.

Surely for a company to advertise in this way they risk customers not relating to the content of the advert at all. It's dificult to tell what group they are targeting, I'm gay and i don't really relate to this much.

Still, I salute the bravery of the move - this is something very different to what the public are used to.

Sovox
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We'll. As long as it is positive i'm okay with it. I don't see this as an sensitive poll. Some people will find it revolting and others will support the idea. Nature isn't perfect. This is a discussion where you can go on and on about. I hope more companies will follow their lead to a more open world community. Good poll.

3dGameMan
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Just to clarify, the first answer what "Yes, but positively".

Sovox
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Yes ^^. If you look at it from a business point of view you would say that google is presenting itself as an open community for everyone. Giving a signal that youtube can be a place for comfort if you have personal problems or you want to enjoy other things. Also a kick in the pants for the haters that think otherwise.