edge-online.com

Can neuroscience cure gaming’s gun obsession?

"Atomic Antelope’s Chris Stevens, who created the interactive book Alice for iPad, hopes neuroscience research can find non-violent triggers to mimic the rush of pleasure gamers feel when firing guns during play. He's even calling on publishers to invest millions of dollars in cutting-edge magnetic resonance imaging (MRI) scanners to better understand the impact of games on our brains. Stevens believes that by measuring physiological responses during play, developers can create compelling – and peaceful - experiences..."

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