"It’s no secret that fans are none too pleased with Bioware lately, and it’s something I’ve covered in detail on the site here over the past few days. Day one DLC for Mass Effect 3 and an ending that left most fans angry and disappointed have caused the brand to take a hit.
The company has been unusually silent about the criticism for the most part, but one aspect of their marketing team cannot stop talking. That would be the official @masseffect Twitter account, and in the few years I’ve been on Twitter and seen it utilized by companies, I can safely say this is the most active, attentive Twitter account I believe I’ve ever seen..."
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