EA Backing Away from In-Game Advertisements; Microtransactions More Successful

Tagged: Electronic Arts, Gaming
Source: Shack News - Read the full article
Posted: 3 years 43 weeks ago

"In an interview with Edge Magazine, EA's general manager of free-to-play games Ben Cousins explained that EA isn't "getting much from ad revenue at all. The in-game advertising business hasn't grown as fast as people expected it to." Battlefield: Heroes, the group's previous game, used both in-game advertising and microtransactions. "We thought we'd do in-game advertising and virtual goods sales, and one of those took off really fast and the other hasn't really taken off at all," said Cousins. "If you think about how fast the virtual goods business has grown in the last year or so, it's been much quicker and become a much more reliable source of revenue." | more