"Three major movie studios are considering a deal with cable operators to offer recently released movies to viewers before they hit DVD. In Demand CEO Bob Benya is the one who revealed the plan, saying that Sony Pictures, Warner Bros., and Walt Disney were trying to work out the details with his company, as well as Cox Communications, Comcast, and Time Warner. The movies wouldn't exactly be cheap, though—the current figure being bandied about is $30 per showing in the comfort and convenience of your own home. The upside is that the films would be available for willing viewers months before the typical on-demand period (though they would still not see a simultaneous release with theaters)."| more
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