We can't actually have AMD being more innovative than Intel now can we? lol

"Intel has been pretty much 'against' USB 3.0, but that has not deterred both motherboard manufacturers and notebook makers from integrating USB 3.0 into their wares with third-party controllers. Also, while there were no plans initally to include USB 3.0 in Cougar Point, the last-minute inclusion is probably a knee-jerk reaction to AMD's progress with integrating USB 3.0 into its upcoming platforms" | more