It might be used to run everything from PCs to power stations, but it seems some people are still a wee bit shy about using the (cough) L word.
Speaking at the launch of the touchscreen Pure Sensia digital radio, director of marketing Colin Crawford was pressed for specifics of the new device’s software. But after his CEO reminded him that the new radio was based on a Linux OS, Crawford remarked: “I don’t like the using the word ‘Linux’ on a radio.”
Why did the Scot in the sharp suit go queasy at the very mention of Linux? His reluctance may be borne out of perceived consumer antipathy towards versions of the open-source operating system. PC retailers have largely retreated from Linux-based netbooks following reports of consumer confusion and a marketing onslaught from Microsoft, which has persuaded manufacturers such as netbook pioneer Asus to drop Linux in favour of Windows XP.
Equally, it may be that Crawford simply doesn’t want to draw attention to the OS on a consumer device where, quite frankly, the flavour of the operating system is about as noteworthy as the colour of the screws they used to hold the thing together.
Either way, don’t expect to see a penguin logo on the Sensia box in Currys.
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